When French Banks Encounter their Clients
Auteur
Gloukoviezoff, Georges
Date
2013
Editeur
Books & Ideas.net
Thématiques
Inclusion financière
Classement
Most banks have now abandoned their previous function of providing advice. Instead, they view their services as products designed to maximize profits. They have started invoking the client's autonomy as a way of passing on the risk of financial exclusion to their customers. In what ways have bank employees reacted to these new circumstances?